Privacy Policy

NovaRaBloom B.V. (“NovaRaBloom,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains in detail what data we collect, how we use it, how it is shared, how long it is stored, and what rights you have. By using our website, you agree to the terms of this Privacy Policy.

We collect several categories of information. This includes personal details you provide directly when placing an order, creating an account, signing up for our newsletter, or contacting customer service. Such information may include your name, billing and shipping addresses, email address, phone number, and order history. We also collect payment-related information, which is processed securely through our payment providers (Shopify Payments, PayPal, Stripe, Klarna, and other processors). For security reasons, we do not store your full credit card details on our servers. In addition, we collect technical information such as IP address, device identifiers, browser type, operating system, time zone, browsing behavior, and interactions with our website. These details are collected through cookies, pixels, and similar tracking technologies, and may also include information about how you navigate, what pages you visit, and which products you view or purchase.

We use this information for a variety of purposes. The primary purpose is to fulfill your orders and deliver products to you. We also use your information to provide customer support, communicate order confirmations and shipping updates, and respond to your inquiries. In addition, we use it to improve and personalize your shopping experience, including showing you content and recommendations that may be more relevant to your interests. With your consent, we may send you marketing communications such as newsletters, promotions, and special offers. We use analytics tools to measure traffic, understand customer behavior, and optimize our website. We also rely on the information to detect and prevent fraud, ensure security, and comply with legal obligations.

We may share your information with trusted third parties when necessary to run our business. This includes Shopify, which hosts and powers our online store. Payment information is processed through third-party providers such as Shopify Payments, PayPal, and Stripe. Shipping carriers such as USPS, UPS, FedEx, DHL, and others receive your shipping details in order to deliver your orders. Marketing and analytics providers, such as Meta (Facebook and Instagram), TikTok, Google Analytics, and Klaviyo or Mailchimp, may process your information to help us run advertising campaigns, send emails, and analyze customer behavior. We never sell your personal information to third parties.

Your data is stored securely with Shopify and our other partners. Shopify’s servers are located primarily in the United States and Canada, and data may be transferred internationally. We implement appropriate technical and organizational safeguards to protect your personal information against unauthorized access, disclosure, or loss. While no system is completely secure, we take industry-standard measures, including encryption, firewalls, and secure access controls.

We retain personal information only for as long as necessary for the purposes outlined in this policy. Order records are retained for up to seven years to comply with accounting and tax laws. Marketing data is kept until you unsubscribe or request deletion. Technical and analytics data may be stored for shorter periods, and may be anonymized or aggregated so that it no longer identifies you.

Depending on your location, you have specific rights regarding your data. Under the General Data Protection Regulation (GDPR) in the European Union, you have the right to request access to your personal data, correct inaccuracies, request deletion, restrict processing, and in some cases request data portability. You also have the right to object to processing based on legitimate interests and to withdraw consent at any time. If you are a resident of California, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) give you rights to know what personal data we collect, request deletion, request correction, and opt out of the sale or sharing of personal information. We honor all applicable rights requests and will respond within the required time frames. To exercise these rights, please contact us at support@novarabloom.com.

We use cookies, pixels, and tracking technologies for functionality, performance, and advertising. Cookies help us remember your preferences, store your cart, and keep you logged in. Analytics cookies allow us to measure traffic and usage patterns. Advertising cookies and pixels (including from Facebook, TikTok, and Google) allow us to deliver personalized ads and retarget you with promotions based on your browsing activity. You can manage or disable cookies in your browser settings, though some site features may not function properly without them.

We may use automated decision-making or profiling in limited ways, such as tailoring marketing messages, segmenting audiences for email campaigns, or showing ads that match your interests. These processes do not produce legal or similarly significant effects, and you may opt out of marketing personalization at any time.

Because our business operates globally, your information may be transferred across borders. If your data is processed outside of the European Economic Area (EEA), we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission, to provide an adequate level of protection.

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their policies separately.

Our website is not directed at children under the age of 16, and we do not knowingly collect data from children. If we become aware that we have inadvertently collected personal information from a child, we will delete it promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. Any updates will be posted on this page with an updated “Effective Date.” In certain cases, we may also notify you directly if the changes are material.

This Privacy Policy is governed by Dutch law, as NovaRaBloom B.V. is registered in the Netherlands. However, your local privacy rights will still apply as required by law.

If you have any questions or concerns about this Privacy Policy or how your data is handled, you can contact us at support@novarabloom.com. We are committed to resolving any issues quickly and respectfully.