Ellara & Grace Founder Of NB

Novara Bloom literally means ‘a new bloom of light.’ Every woman deserves to bloom and shine, and we are here to make that happen in a market where plus-size women have long been ignored and overlooked.

OUR PROMISE

For too long, women in sizes 14 to 30 have been overlooked, whether midsize or plus-size. We are here to change that. To break the cycle of limited options, unrealistic models, and shapewear pressure. To celebrate every curve with dresses that flow, fabrics that breathe, and fits that honor your body. These are big promises, but what grounds us is you. Your voice, your feedback, your confidence that’s what inspires us. We’re here to make you feel seen, valued, and beautifully yourself.”


FIT

We don’t just make dresses. We design them to truly fit. Our team is obsessed with every detail, the flow over the tummy, the ease of the sleeves, the drape that flatters every curve. Each style is tested on real women in sizes 14 to 30, no shortcuts, no formulas, just real fit. And before a dress ever reaches you, it’s wear-tested to ensure comfort, confidence, and quality you can trust.

FABRIC

We work only with fabrics that feel as good as they look, soft, breathable and made to last. Whenever possible, we choose sustainable options that are gentle on both your skin and the planet. From airy cottons to flowing linens and durable blends, every fabric is chosen to move with your body and hold up wear after wear, wash after wash. Quality isn’t an upgrade, it’s our standard.