

Ellara & Grace Founder Of NB
Novara Bloom literally means ‘a new bloom of light.’ Every woman deserves to bloom and shine, and we are here to make that happen in a market where plus-size women have long been ignored and overlooked.

OUR PROMISE
For too long, women in sizes 14 to 30 have been overlooked, whether midsize or plus-size. We are here to change that. To break the cycle of limited options, unrealistic models, and shapewear pressure. To celebrate every curve with dresses that flow, fabrics that breathe, and fits that honor your body. These are big promises, but what grounds us is you. Your voice, your feedback, your confidence that’s what inspires us. We’re here to make you feel seen, valued, and beautifully yourself.”

FIT
We don’t just make dresses. We design them to truly fit. Our team is obsessed with every detail, the flow over the tummy, the ease of the sleeves, the drape that flatters every curve. Each style is tested on real women in sizes 14 to 30, no shortcuts, no formulas, just real fit. And before a dress ever reaches you, it’s wear-tested to ensure comfort, confidence, and quality you can trust.

FABRIC
We work only with fabrics that feel as good as they look, soft, breathable and made to last. Whenever possible, we choose sustainable options that are gentle on both your skin and the planet. From airy cottons to flowing linens and durable blends, every fabric is chosen to move with your body and hold up wear after wear, wash after wash. Quality isn’t an upgrade, it’s our standard.

High-quality, durable fabric that feels soft on the skin and stays breathable
Cover the arms without feeling tight, airy and easy to move in.
Falls loosely over the tummy and hips, not clingy, no shapewear needed.
Our First Drop





















